Back in the 2000s and even 2010s, most of people's entertainment came from cable TV. You wanted reality TV, click on Bravo TV. You wanted sitcoms and soap operas... ABC Network. Teen dramas like Vampire Diaries and Smallville... CW. You wanted to listen to music while cleaning or getting ready... Music choice. Documentaries.. PBS, and the list goes on.
Now that we've moved on from cable networks, so many of us find our entertainment on social media like TikTok and Reels, causing the rise of influencers. Influencers often feel so close to us as the audience because we're scrolling on our phones rather than having that distance of watching stars on a big TV screen or at a movie theater. Which is why people feel so parasocial towards influencers. When creators post storytime content, it's not rare to see that one comment, "This feels like a FaceTime call." That parasocial relationship often makes viewers forget that the people they’re watching are actually strangers.
The stories they tell could have sprinkles of lies, or be told only to promote a product. We only see what they share. At the start of some creators, their posts had more variety, but as their platforms grow, they stick to the content that makes the most money or the character that they best play.
With recent press about Nara Smith denouncing that she's a tradwife or that she even acted like one on the Call Her Daddy podcast, even though she used the #tradwife hashtag on her videos, dressed in shirtwaist dresses, drinking raw milk, having kids really young, her husband being raised Mormon, and slicking his hair back with that toothpick like he's in the 1950s. She definitely played the character. I've been following her for a while, and I enjoy her content, but I always knew she wasn't a real tradwife. Tradwives don't work or make money for themselves, especially the amount that she makes. I wouldn't be surprised if she was the breadwinner in her household, not that it matters.
We see this tradwife trope being pushed by women in the media that are actively working, like Erica Kirk and Candace Owens. Both women support the traditional lifestyle of the husband being the head of the house while the woman submits to him, bears all his children, and does not work, but their job is to promote that lifestyle, and they're not doing it for free. Lol
There are so many other media personals and influencers like Jools Lebron, a TikToker famously known for her viral "very demure, very mindful" sound. She is currently suffering from the stress of being cancelled after setting up a GoFundMe page for people to donate for her to get her teeth done. Mind you, she was on the Tamron Hall show stating that companies that once would offer to pay $2,000 for a video were now offering $45,000 and even $85,000 for videos.
Another influencer that comes to mind is GripBaby. A story came on the internet claiming that she paid for an e-class with GripBaby but never got it. You should NEVER buy e-books or e-classes from influencers that claim to teach you how to get rich or how to become an influencer. If you want to be an influencer, just post every day. There's really not much strategy to it other than being consistent in something that brings people in.
WooLadyTV, who's famously known for going live on TikTok to teach girls how to find a trick, once went on live with another influencer and told her that she couldn't attract a trick because she's on live eating boiled peanuts. Instead, she should be eating steak and mashed potatoes so that the tricks keep up with the lifestyle. This is the same influencer that is currently under fire because, according to her, the U.S. Post Office lost 300 orders that were placed by fans from her website. How could the U.S. government lose 300 packages without an investigation of some sort? IDK.
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